Recommended Infusion Guide

For the perfect cup, every time

Quantity

1 Bag or 1 Heaped Tsp

Temperature

100°C | Freshly boiled

Time

3–5 minutes

Infusions

1–2 steeps

Gift Box, Origins Map & Authentic Italian Bergamot

Three Continents. One Perfect Cup.

A gift from the East. A blend born of diplomacy. Kenya brings Brightness — a vibrant, golden-red liquor alive with natural vitality. Assam brings Strength — a bold, malty body that anchors every cup. Ceylon brings Depth — a crisp, clean finish that lingers with quiet elegance. Over all three, the finest Italian bergamot casts its unmistakable floral and citrus halo. Three origins. One London Fog.

Tasting Notes

FLORAL BERGAMOT

MALTY BODY

BRIGHT FINISH

What's in your cup

Expert Tip

Drink it black for maximum health benefit. Earl Grey's polyphenols — the powerful antioxidants that support heart health and reduce oxidative stress — are most bioavailable when consumed without milk. Adding dairy binds to the catechins and theaflavins, significantly reducing their absorption.

For the full floral bergamot aroma, steep for exactly 3 minutes at 100°C. Bergamot contains natural limonene and linalool — aromatic compounds with documented anti-anxiety and mood-lifting properties. Your morning cup isn't just ritual. It's medicine.

One cup a day of whole-leaf Earl Grey contributes meaningfully to your daily antioxidant intake — equivalent to eating two portions of blueberries, according to research published in the European Journal of Clinical Nutrition.

Heart Health & Caffeine

A refined morning lift without the jittery crash. A standard cup of The London Fog Earl Grey naturally contains a moderate 40–70mg of caffeine — roughly half the amount found in a standard brewed coffee, and perfectly calibrated for sustained focus without overstimulation.

According to guidelines from the British Heart Foundation (BHF), moderate tea consumption of 4–5 cups per day is perfectly safe for healthy individuals and carries no detrimental impact on heart rhythm, cholesterol, or coronary health.

Whole-leaf black tea is naturally rich in Theaflavins and Thearubigins — the polyphenolic antioxidants responsible for Earl Grey's signature golden-red liquor and its cardiovascular benefits. Regular consumption has been associated with reduced LDL cholesterol, improved arterial function, and lower blood pressure in multiple peer-reviewed studies.

Additionally, bergamot — the defining ingredient of Earl Grey — contains flavonoids unique to the Citrus bergamia species, which have been shown in clinical trials to significantly reduce total cholesterol and triglyceride levels. Your morning cup works harder than you think.

Origin

Three of the world's most celebrated tea-growing regions. One legendary blend.

Kenya — Brightness. Grown at 1,700–2,000 metres above sea level in the volcanic soils of the East African Rift Valley, Kenyan leaves produce a brilliantly clear, golden-red liquor of exceptional brightness. Rich in Thearubigins, they deliver the vivid colour and natural vitality that defines The London Fog's appearance in the cup.

Assam, India — Strength. Harvested from the low-lying floodplains of the Brahmaputra Valley in northeast India, Assam leaves are bold, malty, and deeply satisfying. They form the backbone of the blend — the full-bodied foundation that makes this Earl Grey substantial enough to take milk, yet refined enough to drink black.

Ceylon, Sri Lanka — Depth. From the misty highland estates of Sri Lanka's central mountains, Ceylon leaves contribute a clean, crisp finish with a delicate brightness driven by Theaflavins. They bring balance and elegance, softening the Assam's strength and lifting the bergamot's floral notes.

Italian Bergamot — The Soul. Cold-pressed from the sun-ripened rind of Citrus bergamia grown exclusively on the Calabrian coast of southern Italy, our bergamot oil is the defining element of every Earl Grey worth its name. Floral, citrus, and unmistakably aromatic — it transforms three great teas into one iconic cup.

Storage & Freshness

Bergamot oil is volatile. Whole leaves are porous. Together, they demand proper storage to preserve what makes this blend exceptional.

Store in a cool, dry place away from direct sunlight, heat sources, and strong kitchen aromas. Tea absorbs ambient odours readily — keep it away from coffee, spices, and anything strongly scented.

Our resealable airtight pouches are engineered to lock out oxygen and humidity, the two primary accelerants of flavour degradation. Each seal preserves the integrity of the bergamot oil and the structural complexity of the whole leaves.

Enjoy within 6 months of opening for peak floral citrus character and vibrant amber liquor. Unopened, the blend remains at its best for up to 24 months from production.

For the purist: store in a dark ceramic or tin caddy at room temperature. Never refrigerate — condensation is the enemy of whole-leaf tea.

Cost Per Cup

A Fortnum & Mason Earl Grey will cost you £1.20 a cup. A café Earl Grey, £4.50. Ours delivers the same whole-leaf, cold-pressed bergamot quality — for a fraction of either.

25 Pyramid Teabags — 88p per cup. The most convenient format. Each biodegradable mesh bag is generously filled with whole leaves — never dust, never fannings — giving you a full, uncompromised brew every time.

250g Loose Leaf — 20p per cup. 125 cups of exceptional Earl Grey from a single pantry bag. The format of choice for the daily drinker who refuses to compromise on quality.

1kg Loose Leaf — 13p per cup. 500 cups. The most extraordinary value in premium loose leaf Earl Grey available in Britain today. Free UK delivery. All taxes included. No surprises at checkout.

Based on a standard 2g per 200ml serving.